Learn more about our Signature cotton, sourced directly from our four family farm partners in the US.
When it comes to choosing your VS Signature Bra and Panty, we know you love cotton (and we do, too). Cotton is a natural choice for everyday comfort. That’s why we consider the source, partnering directly with four trusted family-operated cotton farms in the United States. Grown in Alabama and traced from field to final product, our cotton is selected for its softness, breathability, and consistency—so it performs beautifully, wear after wear.
These partnerships are about quality you can trust. By working closely with growers who care deeply about their land and craft, we’re able to hold our cotton to a higher standard from the very beginning.
The result? Cotton you feel good in—and good about.
Did You Know?
As of 2026, more than 250 million garments have been made using cotton grown by our family farm partners.
Read more in our Cotton Journey Report here.
Meet Our Growers
LARKIN MARTIN
Head of Martin Farm in Courtland, Alabama, she is a seventh-generation operator who moved back home to manage the family farm when her father passed away three decades ago. Martin is an advocate of regenerative farming techniques, employing crop rotation and “no-till” or “low-till” plowing in efforts to support carbon sequestration, reduce soil erosion, and decrease runoff into nearby waterways. Martin Farm also uses cover crops to help enrich the soil and suppress weeds. She continues to evaluate and test new methodologies like using compost teas to improve organic matter in the soil and reduce the use of fossil-fuel-derived fertilizers.
LIZ SPRUELL
As a partner of Spruell Farms in Mount Hope, Alabama, she finds herself as a fourth-generation, full-time row-crop farmer. After a career in commercial banking, she now oversees 8,000 acres of owned and leased land, growing cotton, corn, soybeans, and wheat across six counties. Her goal is to ensure Spruell Farms continues its innovative and forward-thinking practices to contribute positively to the community, environment, and its partners for generations to come.
JAMIE BLYTH
Blyth is a single mom to two young children and a fifth-generation farmer of Blythe Cotton Co. in northwest Alabama. For 100 years, Blythe Cotton Co. produced only cotton, but more recently has introduced crop rotation—rotating corn followed by cotton, wheat, and soybeans—to enrich the soil. Further, Blythe integrates livestock, including horses and cattle, to graze and recycle nutrients across the landscape. She is dedicated to nurturing her land for future generations.
BILLY BRIDGEFORT
Bridgeforth Farms started after the Civil War under the leadership of George Bridgeforth, a former slave who persevered to buy and farm land. Today, Billy and his family run the 10,000-acre business. As chairman of the National Black Growers Council, he advocates on behalf of Black farmers in the US and abroad through organizations such as 4-H, the Youth Development Program of the USDA, and the Cooperative Extension System.